Working with landowners to achieve the best outcomes
Promotion Agreements are the deal structure of choice for most landowners, agents and solicitors.
This form of Agreement ensures transparency and a complete alignment of objectives for landowner and their advisors with the Promoter.
This is achieved through enabling the Promoter to use their industry experience to obtain a market facing planning permission with all technical issues resolved, before the site is placed on the Open Market for the house builders to bid in a wholly competitive environment. This guarantees transparency and maximisation of value for the landowner.
The Promoter should not have any intention of developing the site nor should it have a development arm as an arm’s length sister company. This brings about exactly what the principles of the Promotion route seek to avoid; namely potential conflict. The Promoter funds the planning and promotion process in it’s entirety and in exchange for this risk, the Promoter’s reward is an agreed share of the net price received when the site is sold to a developer. This simple process ensures that the Promoter is seeking to maximise the site’s value and, in turn look after the landowner’s interest throughout.
Steps to a successful outcome
Land Promotion Agreement (‘LPA’)
We enter into an LPA with the landowner to utilise our resources to gain a planning permission that maximises value. We then take the site with the benefit of planning permission to the open market, inviting unconditional bids via a formal tendering process.
Assessing the opportunity
We appoint a hand-picked consultant team that are ‘best-in-class’ who will work with us to secure planning permission on the site. We work swiftly to carry out baseline survey work, that identifies constraints and opportunities that will inform the masterplan’s evolution.
Local Stakeholder Consultation
We deliberately go to great lengths in this area, as nothing is worse than communities feeling that development is imposed on them without justification. We prioritise public consultation, meeting with Parish or Town Councils and the Ward Member to explain the rationale for the proposal and to understand local needs. Where possible, we address these needs within our proposals, creating lasting community benefits that can help reduce objections and support the planning process.
Planning Strategy
Lone Star are specialists at obtaining planning permissions. We cover all sectors and can successfully navigate the complexities of the planning system. We will prepare and agree a planning strategy with the landowner. This is constantly reviewed, amended, and agreed as we go through the process. We execute the strategy with the very best skill available and ensure continued communication throughout.
Exit Strategy
Lone Star will add value to the landowner’s advisory team when it comes to effecting a clean land sale. Having years of experience on the development side, we are ‘poachers turned gamekeepers’, who will sit alongside the landowner throughout to ensure that the value is maximised in a timeous way and that a clean land sale is achieved.
Land Promotion Agreement (‘LPA’)
We enter into an LPA with the landowner to utilise our resources to gain a planning permission that maximises value. We then take the site with the benefit of planning permission to the open market, inviting unconditional bids via a formal tendering process.
Assessing the opportunity
We appoint a hand-picked consultant team that are ‘best-in-class’ who will work with us to secure planning permission on the site. We work swiftly to carry out baseline survey work, that identifies constraints and opportunities that will inform the masterplan’s evolution.
Local Stakeholder Consultation
We deliberately go to great lengths in this area, as nothing is worse than communities feeling that development is imposed on them without justification. We prioritise public consultation, meeting with Parish or Town Councils and the Ward Member to explain the rationale for the proposal and to understand local needs. Where possible, we address these needs within our proposals, creating lasting community benefits that can help reduce objections and support the planning process.
Planning Strategy
Lone Star are specialists at obtaining planning permissions. We cover all sectors and can successfully navigate the complexities of the planning system. We will prepare and agree a planning strategy with the landowner. This is constantly reviewed, amended, and agreed as we go through the process. We execute the strategy with the very best skill available and ensure continued communication throughout.
Exit Strategy
Lone Star will add value to the landowner’s advisory team when it comes to effecting a clean land sale. Having years of experience on the development side, we are ‘poachers turned gamekeepers’, who will sit alongside the landowner throughout to ensure that the value is maximised in a timeous way and that a clean land sale is achieved.
Enhancing the process through innovative planning solutions.
A practical and creative approach
As soon as we have been selected as the preferred Promoter, we work quickly and positively to enhance the process, taking a practical and creative approach to secure a solution that offers real value.